MFI is unequivocally committed to respecting the privacy rights of visitors to its website.
This policy statement is designed to give a clear explanation of how MFI aggregates caches and applies personal data about you when browsing (www.mfi.co.uk), shopping with us or otherwise providing your personal data to us.
By definition, personal Information includes any recorded information that identifies you personally which is inclusive of things such as your name, address or email address.
We ask for your personal information when you make an online purchase, register with MFI, sign up for promotions, offers or competitions, or to receive news, or when you fill in the personal details section of 'Your Basket' to make a purchase.
The web server also collects sessions pertaining to every visitor, including average time on site, top visited pages and IP address.
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we work closely with online security providers such as VeriSign, SagePay and GetSafeOnline to provide a safe and secure online shopping environment, for more information please visit our Online Security page.
What are cookies?
Cookies are small text files that are stored on your PC, phone or other web enabled device when you visit the MFI website. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details.
Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience.
By using our site, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous. They do not contain any information which could personally identify you and your account security is never compromised. You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu. For a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies.
Can I turn off cookies?
To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.
Our use of advertisement tracking
We also allow selected third parties who participate with us in marketing programmes to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site. We currently use two companies for this and you can see their privacy policies at the following addresses:
These cookies are as safe as the ones used whilst you browse our site and neither of these third parties collects any personal data from which they would be able to identify individual customers.
We are not responsible for the content or privacy policies of third parties or other websites.
You may choose to restrict the collection or use of your personal information in the following ways:
If you wish to exercise any of the above rights, please contact us using the contact details specified below.
MFI Direct Ltd
Sutton Fields Industrial Estate
0845 122 4500
However, if you wish to unsubscribe from e-mail marketing communications that we send you, you can most easily do this by clicking on the unsubscribe link at the bottom of any e-mail newsletter we have sent to you.