MFI Partnership With Wylder And Yard

Here at MFI, we’re huge fans of striped duvet covers, which is why it’s become such a big part of our bedding collection.

If you’ve purchased our Birdie Stripe or Hebden Stripe bedding or towels, you may have noticed that some of the colourways are branded as ‘Wylder’ or ‘Yard’, while others are labelled under the MFI brand. If you’ve been wondering what the difference is, we’re happy to say there’s no difference at all!

Although the branding may vary, the quality, style and supplier remain exactly the same. These collections are produced in partnership with both brands and also feature updated design refreshes, meaning you may notice subtle colour changes between new and original designs.

What’s more, you loved our Birdie bedding collections so much that we’ve partnered with the design team at Wylder to bring you new colourways of these favourite styles, exclusively for MFI.

“We all love stripes, and so building a bigger collection of our iconic Birdie stripe bedding with MFI, in handpicked colourways, has been a fun way to explore new variations whilst giving MFI customers something different to what’s already available in our Wylder collection” says Anna Jones, Head of Brand at Wylder. 

Exclusive Birdie colourways available at MFI are: 

• Birdie Stripe Ruffle Duvet Cover Set - Red & Pink 

• Birdie Stripe Ruffle Duvet Cover Set – Black 

• Birdie Stripe Ruffle Duvet Cover Set – Blue & Linen 

We hope you love these new colourways as much as we do! If you manage to get your hands on our exclusive colour range, let us know by sharing your pics with us on Instagram and Facebook.