Cookie Policy

G. Contact Match

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products / services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement here.

J. Withdrawing Consent

In addition to the rights listed below, you also have the right to withdraw consent at any time should you change your mind. 

 

The consent to our cookies is set to expire after 12 months.  Once that time expires, unless you consent again, the use of cookies for additional purposes will stop automatically.

 

Should you do this, we will stop processing data under this basis and, where there is no other basis for continuing to process the data, we will delete any data reliant on that consent.

 

You can withdraw consent by clicking the “unsubscribe” link at the bottom of any of our emails, by contacting our Customer Service team, or by sending an email to dataprotection@mfi.co.uk.

 

If you wish to withdraw consent for additional cookies, you can do so by changing your cookies preferences through the link at the bottom of the website.

K. Your Rights

Under data protection law, you have the following rights, which we will work to uphold:

 

• The right to be informed about the data we hold about you and what we do with it.

 

• The right of access to the data we hold about you, including receiving a copy of the data.

 

• The right to correct inaccuracies in the data we hold about you, this is also known as ‘rectification’.

 

• The right to be forgotten in certain circumstances, allowing you to ask us to delete or remove data where there is no good reason for us to continue processing it, this is also known as ‘erasure’.

 

• The right to restrict (i.e., prevent) the processing of the data if you want us to establish its accuracy or the reason for processing it.

 

• The right to transfer the data we hold about you to another party where we use it with consent or for the performance of a contract.

 

•  This is also known as ‘portability’.

 

• The right to object to the processing of data where we rely on a legitimate interest and there is something which makes you want to object to the processing. You also have this right if we process data for direct marketing purposes.

 

• Rights relating to any automated decision-making and profiling of your personal data.

 

To exercise or enquire about any of these rights, please contact dataprotection@mfi.co.uk.

L. Automated Decision Making

Automated decision-making means making decision about you using no human involvement for example., using computerised equipment. No decision about you, and which has a significant impact on you, will be made solely based on automated decision-making unless we have your explicit consent.

 

Your use of our website, and interaction with our marketing emails, may involve profiling of your behaviour, again subject to your consent.  This can be part of our Analytics cookies or Marketing cookies, which monitor your behaviour on the website to understand how we can improve it, and how we can deliver more effective advertisements to you respectively.

M. Retention Periods

The data held in cookies that are stored on your device are listed under ‘Lifetime’ in the sections Essential Cookies, Functional Cookies, Analytics Cookies, and Marketing Cookies above. In addition to this cookie data, we will also store anonymous and aggregated analytics data, as well your contact details for direct marketing emails.

 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of it, the potential risk of harm from unauthorised use or disclosure, the purposes for which we collected it for, and the applicable legal requirements.  For example, marketing data identifying you from cookies may be stored for two years, with the aggregated and anonymous statistics derived from that marketing data stored for five more years (for seven in total).

N. Data Protection Officer’s Contact Details

Our Data Protection Officer (DPO) can be contacted via dataprotection@mfi.co.uk.

 

Alternatively, you can contact them by post at the above registered address, marking the envelope FAO: Data Protection Officer.

 

If you have any questions about this cookie policy, how we handle our personal data, or to request a copy of the safeguards we rely upon for transfer of data outside of the UK, please contact the DPO.

O. Making a Complaint

We strive to achieve a high standard in all our data processing.  However, if you think your data rights have not been complied with, you are able to raise a complaint with the Information Commissioner’s Office (ICO), who are the UK supervisory authority for data protection.

 

You can contact the ICO at Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF; by telephone on 0303 123 1113 (local rate) or 01625 545 745; or submit a complaint online here:  https://ico.org.uk/make-a-complaint/.

 

We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.